Listing helper
Listing Report
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Listing details
87
The Alura listing score is based on Etsy's seller handbook and users your listings title, photos, description, tags, and key metrics to score your listing from 1 - 100.
Revenue
$12.1
sales
198
listing age (days)
42
Recommendations
Listing recommendations are based on Etsy's seller handbook. Following these recommendations will increase your listing's Alura score.
Title
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Ignore this recommendation
Title length
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Recommendation
We recommend using between 70 - 120 characters in your title and making it clear, concise and accurate. Your title contains 97 characters, so you’re good!
Etsy recommends using short and easy to understand titles because they convert better into sales. But, it's also useful to have a longer title, because Etsy uses the words in your title to determine which keywords your listing ranks for.
Keeping this in mind, we recommend creating a title that is between 70 to 120 characters long. This gives you plenty of room to add in quite a few keyword phrases but ensures the title isn’t so long that it’s tough for buyers to read.
Keeping this in mind, we recommend creating a title that is between 70 to 120 characters long. This gives you plenty of room to add in quite a few keyword phrases but ensures the title isn’t so long that it’s tough for buyers to read.
Ignore this recommendation
Focus keyword in title
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Recommendation
We recommend using a focus keyword in your listing title and tags. This listing has the following focus keyword(s):
- gold ring
- bridal ring
- gold ring
- bridal ring
Words at the beginning of titles have a particularly strong influence on Etsy’s search algorithm. If a word is used in both the title and tags of a listing, the search algorithm considers that listing more relevant than a listing with that word or phrase in the tags or title alone. This is why you should place your focus keywords at the beginning of your title and in your tags.
A focus keyword is the search term that you want your listing to rank for most. Do proper keyword research when selecting your focus keyword. For example, in our shop stats tool or Search Analytics, you can see exact phrases that shoppers have used to find your listings and make sure that those high performing keywords are included in both your titles and your tags.
A focus keyword is the search term that you want your listing to rank for most. Do proper keyword research when selecting your focus keyword. For example, in our shop stats tool or Search Analytics, you can see exact phrases that shoppers have used to find your listings and make sure that those high performing keywords are included in both your titles and your tags.
Ignore this recommendation
Repeating words
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Recommendation
We recommend not repeating words more than twice in your title. We found the following words used more than two times:
- Jewelry
- Gold ring
- Jewelry
- Gold ring
Repeating words in your title is a missed opportunity to save space for a broader variety of keywords and phrases. Instead of repeating the same keywords multiple times in your title, add different keywords to broaden your reach and increase your chances of getting found.
Etsy handles single and plural words the same. This means that the word "diary" and "diaries" will count as a repeated word.
Etsy handles single and plural words the same. This means that the word "diary" and "diaries" will count as a repeated word.
Photos
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Ignore this recommendation
Number of photos
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Recommendation
You have 8 photos in your listing, nice! We recommend having at least 6 photos.
Each listing has room for 10 photos and the more photos you add, the more information, the more information your buyers have to make their purchase decision. 75% of online shoppers rely on product photos when deciding on a potential purchase, and 22% of returns occur because the product looks different in person. Displaying multiple high-quality photos will increase your conversion rate and reduce returns. Make sure to add at least 6 photos to your listing.
Remember that the first photo is what buyers see first in the search result so make sure to place your best photo first. If you use photos that clearly present what you are selling, you will increase the likelihood of having more clicks, favorites, and sales.
Remember that the first photo is what buyers see first in the search result so make sure to place your best photo first. If you use photos that clearly present what you are selling, you will increase the likelihood of having more clicks, favorites, and sales.
Ignore this recommendation
Quality of photos
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Recommendation
You have 3 low quality photos. We recommend photos with at least 2000px on the shortest side of the image. Your photos have the following quality:
Image 1
1500x1500
The perceived value of your products and the trustworthiness of your Etsy shop is often judged based on the quality of your visual presentation. That means having high-quality, beautiful product photography can go a long way.
Etsy backs this up. In a survey they found that the quality of images was the most important factor in an online sale for 90% of Etsy shoppers.
Etsy backs this up. In a survey they found that the quality of images was the most important factor in an online sale for 90% of Etsy shoppers.
Description
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Ignore this recommendation
Description length
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Recommendation
We recommend using at least 160 characters in your description. Your listing is good with 478 characters.
Etsy does not use your listing description in their search algorithm, but other search engines like Google do. The first 160 characters of your item description is used to create the meta description for your listing page, which is displayed on a search engine results page. Search engines look at a page's full content, so be sure to describe your item well, using your keywords and providing details about the item.
Briefly describe your item in the first sentence of your description. Use keywords that you think shoppers will search to find your items.
Briefly describe your item in the first sentence of your description. Use keywords that you think shoppers will search to find your items.
Ignore this recommendation
Tags in description
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Recommendation
We recommend including at least two of your listing tags in your description. We found 0 listing tags in your description.
gold ring
Briefly describe your item in the first sentence of your description. Use keywords that you think shoppers will search to find your items as they are indexed by search engines.
Tags
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Ignore this recommendation
Number of tags
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Recommendation
We recommending using all 13 tags to increase your listings visibility. Your listing has all 13 tags.
The more tags you've applied to your listing, the more searches you can appear in.
A tag is a word or short phrase that describes your item. Etsy matches tags with shoppers' searches to find relevant results, which is why you should make sure to use all 13 tags in order to increase the visibility of your listing.
A tag is a word or short phrase that describes your item. Etsy matches tags with shoppers' searches to find relevant results, which is why you should make sure to use all 13 tags in order to increase the visibility of your listing.
Ignore this recommendation
Duplicate tags
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Recommendation
We recommend replacing duplicate tags because they are redundant. We found the following duplicate tags:
- “Jewelry” because “Jewelry” is a category tag
- “Poster” because “Poster” is an attribute tag
- “Map” because “Maps” is a plural
- “Jewelry” because “Jewelry” is a category tag
- “Poster” because “Poster” is an attribute tag
- “Map” because “Maps” is a plural
There are three types of duplicate tags: singular and plural words, attributes, and categories.
Singular and plural words are redundant because Etsy treats them the same. For example, the tag “mug” is treated the same as the tag “mugs”.
Attributes you add act like tags and therefore you don’t need to add tags that exactly match an attribute your listing has. For example, if you added a “yellow” attribute, you don’t need to add “yellow” as a standalone tag.
Categories work similarly to attributes. The categories you add act like tags. If an exact phrase appears in your categories, you don’t need to add it as a tag. For example, if your item is in the Statement Ring category, you don’t need to add “statement ring” as a tag.
Singular and plural words are redundant because Etsy treats them the same. For example, the tag “mug” is treated the same as the tag “mugs”.
Attributes you add act like tags and therefore you don’t need to add tags that exactly match an attribute your listing has. For example, if you added a “yellow” attribute, you don’t need to add “yellow” as a standalone tag.
Categories work similarly to attributes. The categories you add act like tags. If an exact phrase appears in your categories, you don’t need to add it as a tag. For example, if your item is in the Statement Ring category, you don’t need to add “statement ring” as a tag.
Ignore this recommendation
Quality of tags
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Recommendation
We recommend using specific, multi-word phrases instead of generic single-word keywords. We found the following potential low quality tags for your listing:
- Sunglasses
- Ring
- Sunglasses
- Ring
Etsy recommends using multi-word phrases. Instead of trying to compete for popular, generic searches, prioritize less popular phrases that describe what’s really special about your products. For example, “custom bracelet” is stronger than “custom” and “bracelet”.
Your tags can be up to 20 characters long, check out our keyword finder to see keyword recommendations for your listing.
Your tags can be up to 20 characters long, check out our keyword finder to see keyword recommendations for your listing.
Other
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Ignore this recommendation
Attributes
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Recommendation
We recommend adding as many relevant attributes to your listing as possible. Your listing has 5, which is great.
The information provided in item attributes is considered in Etsy search, similar to keywords in item tags and titles. Select as many relevant attributes as possible, this will maximize your listing exposure in search.
The attributes you add to your listings act like tags and can help your item match with a shopper’s search. Buyers on Etsy are also able to filter by attribute. Therefore, adding multiple attributes to your listing can give you more exposure.
The attributes you add to your listings act like tags and can help your item match with a shopper’s search. Buyers on Etsy are also able to filter by attribute. Therefore, adding multiple attributes to your listing can give you more exposure.
Ignore this recommendation
Free shipping
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Recommendation
We recommend offering free shipping because Etsy gives listing with free delivery priority placement in search. Your listing offers free shipping.
We understand that offering free shipping might not always be possible. But when and if possible, try offering free shipping or lowering your shipping fees.
Etsy gives listings with free delivery priorities placement in search results. They also prioritize these items whenever Etsy advertises in the US, in email marketing, social media, and television ads.
Offering free delivery doesn’t mean you have to pay the postage cost yourself. The cost of shipping should be included in your selling price. Check out our profit calculator to find the best price for your listing and Etsy’s tips on how to offer free shipping.
Etsy gives listings with free delivery priorities placement in search results. They also prioritize these items whenever Etsy advertises in the US, in email marketing, social media, and television ads.
Offering free delivery doesn’t mean you have to pay the postage cost yourself. The cost of shipping should be included in your selling price. Check out our profit calculator to find the best price for your listing and Etsy’s tips on how to offer free shipping.
Suggestions
Listing suggestions based on best practices. Suggestions do not count towards your listing's Alura score.
Sales performance
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Ignore this suggestion
Suggestion
Your listing has had no sales in the past 112 days. We suggest changing your listing title, tags & photos, or deactivating auto-renew because this listing will be charged a $0.20 renewal fee in 8 days.
After an item has expired, you can manually renew it from your Shop Manager. You can also choose to renew listings automatically. Each automatically renewed listing costs $0.20 USD. This fee is also applied if you have auto-renew enabled and your listing expires.
Your listing expires after four months on Etsy. Four months is a reasonable timeframe to see if your listing is a success. This is why we suggest changing or deactivating your listing if it hasn't had any sales in this period.
Your listing expires after four months on Etsy. Four months is a reasonable timeframe to see if your listing is a success. This is why we suggest changing or deactivating your listing if it hasn't had any sales in this period.
Conversion rate
Not enough data
Ignore this suggestion
Suggestion
This listing has no sales and therefore we don’t have enough data to make a suggestion.
Conversion rate is the percentage of people who view your listings vs. how many people follow through and buy it. Factors that impact your listing conversion rate are product photos, price, shipping cost, product description, reviews, and more.
Listings with a less than average conversion rate probably have room for improvement. We suggest trying to improve these listings by following Etsy's guide below.
Listings with a less than average conversion rate probably have room for improvement. We suggest trying to improve these listings by following Etsy's guide below.
Review rate
2.3% review rate
Ignore this suggestion
Suggestion
Your listings conversion rate is xxx%, this is higher/lower than your shops average conversion rate of xxx% and
In progress In progress In progress In progress In progress In progress In progress In progress In progress In progress In progress In progress In progress In progress In progress In progress In progress In progress In progress In progress In progress In progress
Processing time
2 - 5 days
Ignore this suggestion
Suggestion
Your processing time is 1 - 3 days, nice! We suggest having a quick processing time to increase listing conversion rate and visibility.
In progress In progress In progress In progress In progress In progress In progress In progress In progress In progress In progress In progress In progress In progress In progress In progress In progress In progress In progress In progress In progress In progress
Trademark infringement
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Ignore this suggestion
Suggestion
We suggest removing trademarked terms from your listing. We found the following trademarked terms:
- Lego (Generic trademark, non-trademarked word is xx)
- Star Wars (Movies trademark)
- Something here (Generic trademark)
- Lego (Generic trademark, non-trademarked word is xx)
- Star Wars (Movies trademark)
- Something here (Generic trademark)
It may be tempting to include names of popular brands or celebrities in your listing titles, tags, or descriptions. But using trademarked terms is infringing on their intellectual property.
This can lead to serious consequences for you, and your Etsy shop. Each time Etsy receives an infringement notice from a complaining party, they keep a record of it and contact the seller. If they receive repeat notices of infringement regarding a shop, it will permanently be closed. All other accounts associated with the shop will also be taken down.
Our trademark checker is not an extensive search for all trademarks, and therefore we can not promise that we flag all trademark infringements. Vintage items are not under the same trademark restrictions.
This can lead to serious consequences for you, and your Etsy shop. Each time Etsy receives an infringement notice from a complaining party, they keep a record of it and contact the seller. If they receive repeat notices of infringement regarding a shop, it will permanently be closed. All other accounts associated with the shop will also be taken down.
Our trademark checker is not an extensive search for all trademarks, and therefore we can not promise that we flag all trademark infringements. Vintage items are not under the same trademark restrictions.
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Listing changes
Nice, your listing score increased with 8 points!
58
Old score
87
New score
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