seller updates
Upcoming Shopping Holidays
Green Monday
Green Monday
December 12

Green Monday is the second Monday in December and one of the busiest retail shopping days in the US, as this marks the final 10 days before Christmas. Expect more visits to your shop during this time, and make sure that you're ready for the increase in orders!

Relevant to:
Holiday gift shoppers
Super Saturday (or Panic Saturday)
Super Saturday (or Panic Saturday)
December 17

The last Saturday before Christmas is one of the biggest shopping days of the year. Although many shoppers will still go to physical shops, this is a great opportunity for Etsy sellers to offer free shipping and promote “last chance” campaigns.

Relevant to:
Holiday gift shoppers
National Free Shipping Day
National Free Shipping Day
December 18

Join thousands of other successful Etsy sellers in promoting the National Free Shipping Day and see if this works for you as well!

Relevant to:
Holiday gift shoppers
Hanukkah
Hanukkah
December 18 - December 26

Hanukkah, also known as the Festival of Lights, is celebrated by the Jewish community and lasts 8 days and nights.

If you decide to add Hanukkah to your marketing calendar, please note that this holiday is not related to or the same as Christmas. Do your research and understand what this holiday means before you plan any campaign for it.

Relevant to:
Jewish community
Winter Solstice
Winter Solstice
December 21

Winter solstice is known as the darkest day of the year, so create positive vibes by making your posts and campaigns bright and happy.

Relevant to:
People in the Northern Hemisphere
Christmas Eve and Day
Christmas Eve and Day
December 24 - December 25

Christmas is a religious and cultural holiday for billions of people around the world who celebrate the birth of Jesus Christ. While it's a great time to promote your products and increase your sales, it's not all about shopping for a lot of people. Share heartwarming posts, or you may even run a gift-giving campaign, or a special raffle for this occasion.

Relevant to:
Countries where Christmas is a public holiday
Boxing Day
Boxing Day
December 26

Boxing Day is a national holiday celebrated in several countries that are historically connected to the United Kingdom. On this day, people spend time with family or friends, and is considered as an extension of the Christmas holidays.

Relevant to:
People in the UK, Canada, Australia, South Africa, and New Zealand
Kwanzaa
Kwanzaa
December 26 - January 1

Kwanzaa is a 7-day holiday when families honor their African heritage. On the last day of Kwanzaa, families come together and exchange gifts. The presents are usually homemade rather than bought. So if you decide to target this holiday, build your marketing efforts around the values and beliefs of the African heritage.

Relevant to:
African Americans, people in the African diaspora
Tick Tock Day
Tick Tock Day
December 29

Not related to the the social media platform, TikTok, Tick Tock Day is a reminder that the end of the year is near. Complete any unfinished business before the next year starts, look at how far you've come and see if you can share some of these accomplishments with your audience!

Relevant to:
Everyone
New Year’s Eve
New Year’s Eve
December 31

The last day of the year is usually celebrated with social gatherings, gifts, food and fireworks. Celebrate with your customers by sending New Year’s wishes!

Relevant to:
People who follow the Gregorian calendar