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Upcoming Shopping Holidays
Get to Know Your Customers Day
Get to Know Your Customers Day
January 20

Held annually on the third Thursday of each quarter, this is the perfect day to get to know more about your customers. Instead of the conventional offers and promos, know more about their expectations, needs and wants, and make them feel valued by through social media posts or other interactive platforms.

Relevant to:
You
National Pie Day
National Pie Day
January 23

In the US, there is an American Pie Council that preserves the American pie-loving heritage through hobbies and trade! Come up with some interesting pie designs for your US-based audience and other people all over who appreciate a good pie.

Relevant to:
Pie lovers in the US all over the world
National Compliment Day
National Compliment Day
January 24

No day for spreading love and appreciation like the National Compliment day! Take advantage of this unofficial holiday by saying thank you to your loyal customers and perhaps offering positive and inspiring designs.

Relevant to:
Everyone
National Spouse’s Day
National Spouse’s Day
January 26

Aside from the well-celebrated Valentine’s Day, National Spouse’s Day is the only other public holiday that reminds couples to appreciate one another by giving them flowers, gifts, and their time. Encourage your customers to show love and appreciation to their loved ones on this special day, and promote your products as gifts for this occasion.

Relevant to:
Couples
Australia Day
Australia Day
January 26

The American Australia Day celebrates the contribution and achievements of Australia. Many Australians will hold and enjoy BBQs, attend parades, performances, fireworks, and join various contests on this holiday.

Make sure to show love to your Australian audience by creating special Australia Day offers.

Relevant to:
Australians
Grammy Awards
Grammy Awards
January 31

This is a global music event that celebrates the musical achievements of the past year. This year will be the 64th Grammys!

The Grammys will be an awesome opportunity to connect with your audience and grow brand recognition. Engage with your customers about who’s going to win in certain categories.

Relevant to:
Music Lovers
Black History Month
Black History Month
February 1 - February 28

Black History Month originated in the US to commemorate achievements by African-Americans in US history, but it’s now celebrated all over the world. This month, take time to show some love and support to your customers.

Relevant to:
People around the world
Chinese New Year
Chinese New Year
February 1

The Chinese New Year begins on the second new moon after the winter solstice and ends on the full moon 15 days later.

This marks the start of the new year, and each year is assigned one of the 12 traditional zodiac animals. 2022 is the Year of the Tiger, which you can incorporate into your marketing campaigns.

Relevant to:
The East Asian and the Southeast Asian communities, people around the world who follow the Chinese zodiac and traditions
Groundhog Day
Groundhog Day
February 2

According to this tradition, on February 2, groundhogs wake from their winter slumber to peek out of their burrow. If the groundhogs happen to see their shadow, they go back inside, which leads to 6 more weeks of winter. If they don’t, spring will come early.

Although it isn’t an official holiday, it’s still a great opportunity to run fun promotions.

Relevant to:
People in the US and Canada
Winter Olympics
Winter Olympics
February 4 - February 20

One of the biggest multi-sport events in the world, the XXIV Winter Olympic Games are sure to attract audiences of sports enthusiasts and supporters all over the world. Take this as an excellent opportunity to engage with your customers on social media and ask them about their favorite sports, or launch new products or designs to incorporate this event.

Relevant to:
Sports enthusiasts
National Pizza Day
National Pizza Day
February 9

Pretty much everyone loves pizza! This is the time to promote and highlight your pizza-themed items in your store.

Relevant to:
Pizza lovers
Super Bowl LVI
Super Bowl LVI
February 13

Also called "The Big Game", Super Bowl is the culmination of each NFL season. For many, the annual championship game is the sporting event of the year. A lot of Americans agree that the day after Super Bowl should actually be declared a national holiday.

Play around with the theme and engage with your target audience by sharing social media posts related to this event, offering special coupons, or if you're a fan yourself, let your audience know which team you’re rooting for.

Relevant to:
National Football League (NFL) fans
Galentine’s Day
Galentine’s Day
February 13

Galentine’s Day (“Gal” + “Valentine”) is the invention of the character Leslie Knope from the well-known TV show “Parks and Recreation.” It’s an unofficial holiday for ladies to celebrate themselves, as well as other ladies.

There are tons of creative Galentine’s Day party ideas available on the internet, so just pick what best suits your brand values and build a nice Galentine’s Day campaign for your customers.

Relevant to:
Parks and Recreation fans
Valentine’s Day
Valentine’s Day
February 14

Valentine’s Day is traditionally a celebration of love and romance, but you can encourage your audience to celebrate friendships and other meaningful relationships too.

Be creative and build a marketing campaign that celebrates all kinds of love.

Relevant to:
People around the world
Singles Awareness Day
Singles Awareness Day
February 15

This special day celebrates being single, with people treating themselves and their friends. For this occasion, you can create funny, witty, or just heartwarming promotions for those who embrace being single.

Relevant to:
Single people
Love Your Pet Day
Love Your Pet Day
February 20

Love Your Pet Day gives your customers an official excuse to flood social media with pictures and stories of their adorable companions. On this day, promote fun items, or run the cutest pet contest on social media.

Relevant to:
Pet Lovers
Family Day
Family Day
February 21

Family Day is a federal holiday in Canada when people celebrate the importance of family time. It’s not a huge spending occasion, but it’s an event when you can communicate your brand values and celebrate with your family-oriented customers.

Relevant to:
Canadians
Presidents’ Day
Presidents’ Day
February 21

This federal holiday marks the birthday of the first US president, George Washington. President’s Day also celebrates Abraham Lincoln, whose birthday who was also born in the month of February. You can celebrate with your US audience with special coupons for this occasion.

Relevant to:
Americans
National Retro Day
National Retro Day
February 27

Promote National Retro Day with some fun designs and posts to give your customers a warm, nostalgic feel of the times before internet was a huge thing. You can also celebrate this day with your audience by sharing related posts and giving special coupons.

Relevant to:
Anyone who enjoys feeling nostalgic
National Grammar Day
National Grammar Day
March 4

It’s a fun day to share grammar memes and tips. You can celebrate with your customer with funny posts or offering special coupons as well.

Relevant to:
Language enthusiasts