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Upcoming Shopping Holidays
Get to Know Your Customers Day
Get to Know Your Customers Day
October 21

Held every three months, Get to Know Your Customers Day is a chance for you to learn what your customers’ likes and needs are.

Relevant to:
You 🙂
National Make A Difference Day
National Make A Difference Day
October 23

This day is celebrated in the US on the fourth Saturday in October. Started in 1992 by USA TODAY, National Make A Difference Day is dedicated to community service.

This day is a good chance to show what causes your business cares about, make a contribution to them, and make a difference—even if small one.

Relevant to:
People in the US
Halloween
Halloween
October 31

Halloween originated from an ancient Celtic festival in Ireland that marked the end of the annual harvest season and the coming of winter. Today, with its fun costumes, trick-or-treating, and festive decorations, Halloween is anything but serious.

Use this day to breathe some spooky into social media campaigns, run a special promotion on costumes or decorations, or share how your brand celebrates Halloween.

Relevant to:
People in the Western world
National Native American Heritage Month
National Native American Heritage Month
November 1 - November 30

National Native American Heritage Month is a celebration in the US to celebrate the culture, heritage, and contributions of Native Americans. If the US is your audience, show support, and be mindful of the promotions you post during November.

Relevant to:
Americans
World Vegan Day
World Vegan Day
November 1

Veganism is trending as more people are switching to plant-based meals. However, it’s not just a diet, but also a movement of kindness toward all sentient beings. November is the perfect time for launching new, plant-loving designs, or creating vegan meal challenges.

Relevant to:
Vegans
Melbourne Cup
Melbourne Cup
November 2

Melbourne Cup is an official holiday in Victoria, Australia when schools and many businesses are closed. On this day, Australia celebrates the most popular horse racing events.

It’s not just about the horses, though—this event is known for over-the-top fashions (and hats!). If the Australian market is on your radar, consider creating colorful promotions or launching festive products such as dresses, skirts, or sunny visors.

Relevant to:
Australians
Diwali
Diwali
November 4

Diwali, or the Hindu Festival of Lights, is one of India’s most popular holidays. Celebrated every autumn, it honors the victory of good over evil and light over dark.

In preparation for Diwali, families spend days cleaning and decorating their homes. They also shop for new clothes and accessories to wear during the festival.

Relevant to:
Hindus around the world
Bonfire Night
Bonfire Night
November 5

In 1605, a group of conspirators attempted to assassinate King James I. On November 5, one of the conspirators—Guy Fawkes—was arrested. He was keeping an eye on the explosives placed under the House of Lords. To celebrate the failure of the attempt, people lit bonfires in London.

On this day, people still light bonfires and celebrate with fireworks. Make their November celebration cozy with some warm custom beanies.

Relevant to:
The UK
Veterans Day
Veterans Day
November 11

Veterans Day honors and gives thanks to all military personnel who have served the US.

It’s a day to commemorate, not commercialize, so be mindful with your campaigns if you don’t want them to turn into a PR nightmare.

Relevant to:
Americans
Remembrance Day
Remembrance Day
November 11

Remembrance Day in Canada, Australia, and the UK commemorates people who gave their lives in armed conflicts during World War I. Weeks before this day, many people wear red poppies pinned to their clothing as a symbol of remembrance.

Once again, be extra sensitive when creating campaigns on public holidays like this.

Relevant to:
Canadians, Australians, and British
Singles’ Day
Singles’ Day
November 11

Singles’ Day, or Double 11, started as a student tradition in China in the mid-1990s. On this day, single friends would spend time together eating, going to movies, and shopping.

However, November 11 took an unexpected and commercial turn in 2009 when one of the biggest ecommerce companies, Alibaba, decided to run its first Singles’ Day sale. Fast forward to today, Double 11 is one of China’s biggest annual spending events.

In 2019, Alibaba’s Singles’ Day sales totaled a record $38.4 billion, overthrowing any single US shopping holiday including Black Friday and Cyber Monday.

Relevant to:
Chinese people around the world
International Men’s Day
International Men’s Day
November 19

While not as commercial as Women’s Day, International Men’s Day celebrates the achievements of boys and men in family, work, school, and other areas of life. International Men’s Day is good for promoting or adding some men’s best-selling products.

Relevant to:
Men and Boys
Thanksgiving
Thanksgiving
November 25

Celebrated nationally, Thanksgiving originated as a harvest festival when the first pilgrims shared their food with Native Americans. Today, families and friends get together for a meal to give thanks for what they have.

This day is a great time to stop for a moment and appreciate what you have. Many businesses use this day to thank their customers for their loyalty.

Relevant to:
Americans
Black Friday
Black Friday
November 26

Black Friday is a shopping day after Thanksgiving that is known for crazy deals and the crowds that go crazy for them.

As an ecommerce business owner, you can’t afford to miss Black Friday. The earlier you start preparing your Black Friday marketing campaigns, the better.

Relevant to:
Bargain hunters, holiday shoppers
Small Business Saturday
Small Business Saturday
November 27

Created in 2010 by American Express, Small Business Saturday aims to draw attention to small business owners by encouraging customers to support local businesses rather than industry giants.

If you’re a small business owner, November 30 might be a great time to share the story behind your brand or your brand values and beliefs. Running special promotions is one of the ways to target Small Business Saturday too.

Relevant to:
Your target audience
Hanukkah
Hanukkah
November 28 - December 6

Hanukkah, also known as the Festival of Lights, is celebrated by the Jewish community and lasts 8 days and nights.

If you decide to add Hanukkah to your marketing calendar, be aware that it’s not related to Christmas and make sure you understand what this holiday means. Even though some families still exchange gifts, this time is more about spending quality time with your family.

That said, you can use candles, decorations, and other cozy products in your promotions and campaigns.

Relevant to:
Jewish community
Cyber Monday
Cyber Monday
November 29

The Monday after Black Friday, known as Cyber Monday, is the biggest online spending holiday to date. In recent years, people have been shopping more on Cyber Monday and retailers offer even bigger discounts than on Black Friday.

Relevant to:
Bargain hunters, holiday shoppers
National Sock Day
National Sock Day
December 4

Started by an apparel company that sells socks, this day recognizes the rarest of all lasting unities, a matching pair of socks.

This day is a great opportunity to engage with your audience through fun social media campaigns.

Relevant to:
Anyone who wears socks